Biography: Jeff Parets

Jeff Parets grew up in the New York suburb of Tenafly, New Jersey. Naturally, the rich radio landscape of the Big Apple was a big influence. Jeff graduated from absorbing the Top 40 of WABC and Cousin Brucie to delving deeper into the progressive rock of WNEW-FM with Allyson Steele and Rosko.

Jeff’s college radio experience followed a similar path. At the University of Virginia in Charlottesville, he started out at the Top 40 WUVA-AM. As a sophomore, he got the opportunity to host a radio show on the University's free-form WTJU-FM, where he was able to play his own choice of album tracks. Jeff spent his junior year in France, studying at the Sorbonne in Paris, listening to Radio Luxembourg and hitch-hiking around Europe.

After graduating with a B.A. with distinction from Virginia, Jeff made his way out to Phoenix and landed his first professional radio job with KTAR-AM as the overnight sports and weather guy.  A few months later, he moved next door to KBBC-FM, and began a weekly new-album review hour, "LP Corner."

Jeff took a two-year hiatus from radio as Creative Director at a Phoenix advertising agency, but the sirens of radio kept calling him back.  So in 1979, Jeff became Music Director of KIOG-FM/KQXE-AM (K-104, "The Alternative"). Just one year later, new owners changed the progressive format, and despite thousands of letters and petitions protesting the change, K-104 was no more.

In 1981, Jeff discovered the next home of progressive radio in Phoenix. At the time, KSTM was an obscure 3000 watt station licensed to Apache Junction, Arizona playing automated adult contemporary music. Jeff approached the station's owners about trying a weekend progressive rock program, to attract new listeners and sponsors. So at midnight on June 7, 1981 Phoenix-area listeners were able to hear the song "Wing and a Prayer" by the British group Camel and progressive radio was back in the Phoenix area.

On August 5, 1981 "The Storm at 107" was born. Jeff Parets was named Program Director/Music Director, and hosted evenings on KSTM, before eventually moving to mid-days. The station slowly built a following, and by 1985 The Storm had become the number one station in the Phoenix market for Men 25-34. Sadly, The Storm ended on June 14, 1987 when owners decided to change the station to a Hispanic format to combine with their existing Spanish AM.

That summer, Jeff joined KEYX-FM (100.3 FM) an alternative rock station licensed to Globe, Arizona. He hosted a free-form afternoon show until the rock format was replaced by new age and became KGRX-FM. Ever the adventurous sort, Jeff expanded his musical knowledge into that realm, and as Music Director he hosted the weekly new age show, "Atmospheres". But once again, the fickle world of commercial radio brought an end to the station's live new age programming, and Jeff Parets began looking for new horizons.

In 1989, Jeff was hired as Music Director at KDKB (93.3 FM) and immediatley created another specialy program as producer and host of the album alternative show "Sunday Night Spectrum." Two years later, he moved over to KJZZ (91.5 FM), to host a daily contemporary jazz show and the eclectic, mellow music program "Night Moods."

When KJZZ shifted to a news-talk format in the mid-1990’s, Jeff took on reporting duties and became the mid-day news anchor and Features Producer for the NPR affiliate. Jeff won eight broadcast journalism awards in just three years, including the only national first place award in the station's 50-year history for his radio feature on One Foot in the Grave, a senior citizen punk-rock group.

Jeff Parets created the concept for The Acoustic Storm in the late '90s, using the original Storm as a blueprint: a radio program that plays the finest acoustic-rock. On October 25, 1998, The Acoustic Storm swept into the Phoenix area as a two-hour show Sunday mornings from 7-9 on KSLX-FM, and added an extra hour of programming in 2002.

In November of 2003, Jeff's company, Acoustic Storm Radio Network, LLC syndicated the show, and within three years, The Acoustic Storm's affiliate list had grown to 43 stations across the country. In 2007, United Stations Radio Networks began national distribution of the program.

The Acoustic Storm continues to expand around the world with the best variety of acoustic-rock on the radio.