In 1981, Jeff discovered the next home of progressive radio in Phoenix. At the time, KSTM was an obscure 3000-watt station licensed to Apache Junction, Arizona playing automated adult contemporary music. Jeff approached the station’s owners about trying a weekend progressive-rock program, to attract new listeners and sponsors. At midnight on June 7, 1981, Phoenix-area listeners were able to hear the song “Wing and a Prayer” by the British band Camel and progressive radio was back in Phoenix.
On August 5, 1981 The Storm at 107 was born. Jeff Parets was named Program Director, Music Director and night-time host on KSTM. The station slowly built a following, and by 1985, The Storm had become the number one station in the Phoenix market for Men 25-34. Sadly,The Storm abruptly ended on June 14, 1987 when ownership decided to change the station to a Hispanic format.
That summer, Jeff joined KEYX-FM (100.3) and hosted a free-form afternoon rock show until KGRX-FM replaced rock with new age. Ever the adventurous sort, Jeff expanded his musical knowledge into that realm, becoming Music Director and starting a weekly new age show, “Atmospheres.” But once again, the fickle world of commercial radio brought an end to the station’s live new age programming, and Jeff Parets was, once again, looking for new horizons.
In 1989, Jeff was hired as Music Director at KDKB (93.3 FM) and host of the album alternative show “Sunday Night Spectrum.” Two years later, he moved over to KJZZ (91.5 FM) to host a daily contemporary jazz show and the new age program “Night Moods.”
When K-Jazz shifted to a news-talk format in the mid-90’s, Jeff took on reporting duties and became the mid-day news anchor and Features Producer for the NPR affiliate. Jeff won eight broadcast journalism awards in just three years, including the only national first place award in KJZZ’s history for his radio feature on One Foot in the Grave, a senior citizen punk-rock group.
Jeff created the concept for The Acoustic Storm in the late 90’s, using the original Storm as a blueprint: a radio program that plays a wide variety of quality acoustic-rock. On October 25, 1998, The Acoustic Storm swept into the Phoenix area on KSLX (100.7 FM) and continues to be the finest source of acoustic-rock.